RADISSON RED / DUBAI / UAE

The future of fleet in the
GCC and the route to a
sustainable industry

27 May 2021
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General Manager | Al Masaood LLC – Commercial Vehicle & Heavy Equipment Division

Mohamed El Zeftawi


Mohamed El-Zeftawi is the General Manager of Al Masaood Commercial Vehicles & Equipment (CV&E) Division. Rising through the ranks since joining the Al Masaood Group family in 2004, Mohamed has been playing an active and important role in the continuing growth and expansion of CV&E and the Group.

He was formally appointed to his current position in 2013. Under this post, he has been leading his team in providing exceptional sales and aftersales operations of UD Trucks, Renault Trucks and Unicarrier Forklifts in Abu Dhabi, and of Oshkosh Fire Trucks and Shangrao Buses in the UAE.

With his more than 25 years of experience in the automotive industry and other sectors — working with Nissan Egypt and Halliburton in the past — he leverages his proven expertise and in-depth market knowledge to cater to the needs of CV&E clients from the government, private, waste management, industrial and construction industries, among others. Mohamed holds a B.SC in Mechanical Engineering from Cairo University in Egypt.



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